GEO Blog
Practical guides on AI search, structured data, and getting your content cited.
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your content so AI systems like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and cite it.
GEO vs. SEO: What's actually different?
Both reward quality content, but AI systems measure completely different signals. A practical breakdown of what changes and what stays the same.
How AI crawlers work (and how to let them in)
GPTBot, ClaudeBot, PerplexityBot — what each one does, how to verify you're not blocking them, and exactly what to put in robots.txt.
Structured data for GEO: a practical JSON-LD guide
Which schema types matter most for AI citation, how to implement them correctly, and what GEOBoost checks on every scan.
AI visibility checklist: 16 things to fix right now
A complete GEO audit covering all 16 signals GEOBoost measures — from crawler access to structured data, author signals, and content clarity.
What is llms.txt and should your website have one?
llms.txt is a plain-text file that tells AI systems which pages on your site contain the most useful content. Here's what it looks like and when you need one.
How to optimize for ChatGPT search
ChatGPT Search uses GPTBot to index content. Here are the 5 most impactful optimizations and how they differ from traditional Google SEO.
What is E-E-A-T and why does it matter for AI search?
Experience, Expertise, Authoritativeness, Trustworthiness. Google defined E-E-A-T for human raters — AI systems use the same signals when deciding what to cite.
How to write content that AI systems cite
AI systems don't rank by keyword density. They cite content that answers questions directly, uses self-contained paragraphs, and makes specific verifiable claims.
GEO for ecommerce: how to get your products cited by AI
Product schema, review data, and buying guide content are the three pillars of ecommerce GEO. Here's what to implement first and why it matters.
How to check if ChatGPT knows about your website
Three manual queries that reveal exactly what ChatGPT knows about your brand, your products, and your niche — and what to do if the answer is nothing.
What is a Google AI Overview and how do you get featured?
AI Overviews appear in roughly 15% of Google searches. Getting cited requires different signals than ranking #1 — here are the 4 most impactful steps.