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Access & crawlability
AI crawlers are not blocked in robots.txt
Open yourdomain.com/robots.txt. Verify GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are allowed or not listed under Disallow: /.
High
Sitemap is present and linked in robots.txt
A sitemap.xml at the root of your domain helps crawlers discover all your pages. Include a Sitemap: line in robots.txt pointing to it.
High
llms.txt file exists
An llms.txt file at your domain root tells AI systems what your site covers and how to use it. An emerging best practice worth implementing now.
Medium
Structured data
Article or BlogPosting schema on all content pages
Every blog post or article should have JSON-LD with headline, author, datePublished, dateModified, and publisher. This is the minimum baseline for GEO.
High
FAQPage schema on pages with Q&A sections
FAQPage schema packages your questions and answers in a format AI systems are built to extract. Add it to any page with a FAQ section.
High
Organization schema on the homepage
Tell AI systems who you are: name, URL, logo, and social profiles. This establishes your entity identity and helps AI cite your brand accurately.
High
Schema headline matches the visible H1
The headline in your JSON-LD should match or closely match the H1 on the page. Large mismatches reduce AI confidence in your content's accuracy.
Medium
Context
Why these signals matter: GEO vs. SEO explained
E-E-A-T and author signals
Author name is visible on every content page
A byline in the HTML — not just in schema — is required. AI systems verify schema claims against visible content. Anonymous content is deprioritized.
High
Publication date is visible on content pages
A visible, machine-readable date using a datetime attribute tells AI systems when content was published and whether it's current.
High
Author links to a profile or about page
A link from the byline to an author page with credentials strengthens E-E-A-T. Include the author URL in schema as well as in visible HTML.
Medium
Content quality and structure
Single clear H1 on every page
One H1 that clearly states what the page is about. Multiple H1s or a missing H1 confuses AI parsing and weakens citation confidence.
High
Logical heading hierarchy (H1 > H2 > H3)
Skipping heading levels or using headings for styling only breaks the semantic structure AI systems use to understand page sections.
Medium
Paragraphs are self-contained and extractable
Each paragraph should make sense on its own without requiring surrounding context. AI systems extract sections, not whole pages.
Medium
Claims are specific and verifiable
Replace vague statements with specific, factual claims. Where possible, link to external sources. AI systems are designed to cite verifiable content.
Medium
Technical signals
Canonical URL is set correctly
A canonical tag prevents AI systems from indexing duplicate versions of your content and signals the definitive URL to reference when citing.
Low
Open Graph tags are present
OG tags (og:title, og:description, og:image) are used by AI platforms when previewing and attributing content. Missing OG tags reduce citation quality.
Low
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